straTact media group
Dallas Texas
straTact media group is a Media Planning Agency located in Dallas Texas. We specialize in Media Planning and Buying for advertisers and advertising agencies.

On the surface, Media Planning and Buying seems pretty simple. Getting the desired ROI from your media budget is the difficult aspect. The Media Plans & Buys are only as good as the strategy behind the plan.

We firmly believe that Media Strategists have an obligation to fully understand the Client's business and marketing objectives. Meeting those objectives requires close collaboration between Client, Media and Creative Teams to ensure that the message fits the media environment. Effective media planning and buying relies on a thorough understanding of the Consumer Mindset and Motivations, ever shifting Market Dynamics, and fiercely Competitive Environment. It takes an investment in time, resources and experience to produce an insightful communication platform that will generate the right balance of effectiveness and efficiency.

About Us
Founded in 2008 and comprised of senior level "Big Agency" Media Planning and Buying Pros with experience across all media channels on a National, Regional and Local basis. We've done it all and you can trust our expertise in handling Broadcast, Print, Outdoor, Digital, Sports, Promotions and Multicultural Media.

We are a group of Planners and Buyers with experience across nearly every business category and market, including English, Hispanic, African American, Asian and other Niche Markets.

straTact was born out of the realization that there is a need for a smart solution to advertising media planning and buying among independent ad agencies and businesses of all sizes. We fill the gap so that you can invest your time and resources where they are needed. We offer our Clients the capabilities of a World Class, Full Service Media Planning and Buying Company, less the expense of maintaining one.

Experience
Over the years we have touched a number of brands, large and small, through agencies we have worked with. Some were just a fleeting moment but most were long term relationships. The brands shown here represent our broad experience across many categories and consumer segments.

Each of these brands is unique in character and each has its own set of strengths and challenges. Together, our talented team has implemented branding, retail, promotional and other programs for our current and previous brands.